The 5 Steps to Freedom
Building the Business of Your Dreams
This is the very blueprint that has changed the trajectory of countless businesses. Whether you're at the helm of a seasoned business or laying the foundation of a new venture, this session is your golden ticket.
The 5 Steps to Freedom
Building the Business of Your Dreams
This is the very blueprint that has changed the trajectory of countless businesses. Whether you're at the helm of a seasoned business or laying the foundation of a new venture, this session is your golden ticket.
When:
Where: LIVE on Zoom
Entry: FREE
Whether you're a seasoned industry veteran or a newcomer venturing into the vast sea of entrepreneurship, this webinar stands as a beacon of guidance, shedding light on the intricate roadmap to achieving unparalleled growth and success. Drawing from the collective wisdom of experienced professionals and experts, it offers invaluable insights and strategies to navigate the challenges and capitalize on opportunities, empowering you to chart a course towards unprecedented levels of achievement in your endeavors.
What you’ll learn from this Webinar
Spend an hour or so with me, your host and president of Nathan Bacford Management, Jonathan Ford.
Here's what you'll learn:
Why this economic crisis is a once-in-a-decade opportunity and how to turn it into a massive breakthrough for your business.
How to use the Leadership Crisis Model to guide your team: Shock => Adapt => Execute => Scale/Fail.
How to set your business apart from your competitors and compel your prospects to buy from you.
How to use the Profit Equation to develop an aggressive, measurable plan to increase your leads, sales conversion rates, and repeat business with your existing customer base.
How to build and lead a fearless, disciplined salesforce with a relentless determination to win big.
How to implement a Key Performance Indicator system so that everyone on your team knows how their efforts are making or breaking your business.
How to restructure compensation packages to attract and retain top performers and motivate them to work as hard and care as much about your business as you do.
How to keep more cash on hand by shedding non-essential tasks, rallying your team around a commitment to cutting costs, and improving efficiencies.
How to move your business all the way through the 5 Steps to Freedom: Creation => Chaos => Order => Prosperity => Freedom.
Whether you're a seasoned industry veteran or a newcomer venturing into the vast sea of entrepreneurship, this webinar stands as a beacon of guidance, shedding light on the intricate roadmap to achieving unparalleled growth and success. Drawing from the collective wisdom of experienced professionals and experts, it offers invaluable insights and strategies to navigate the challenges and capitalize on opportunities, empowering you to chart a course towards unprecedented levels of achievement in your endeavors.
What you’ll learn from this Webinar
Spend an hour or so with me, your host and president of Nathan Bacford Management, Jonathan Ford.
Here's what you'll learn:
Why this economic crisis is a once-in-a-decade opportunity and how to turn it into a massive breakthrough for your business.
How to use the Leadership Crisis Model to guide your team: Shock => Adapt => Execute => Scale/Fail.
How to set your business apart from competitors and compel your prospects to buy from you.
How to use the Profit Equation to develop an aggressive, measurable plan to increase your leads, sales conversion rates, and repeat business with your existing customer base.
How to build and lead a fearless, disciplined salesforce with a relentless determination to win big.
How to implement a Key Performance Indicator system so that everyone on your team knows how their efforts are making or breaking your business.
How to restructure compensation packages to attract and retain top performers and motivate them to work hard and care as much about your business as you do.
How to keep more cash by shedding non-essential tasks, rallying your team around a commitment to cutting costs, and improving efficiencies.
How to move your business through the 5 Steps to Freedom: Creation => Chaos => Order => Prosperity => Freedom.
Listen to the attendees from our previous Webinars
John Smith
The '5 Steps to Freedom' webinar has been a game-changer for my business coaching venture. The practical roadmap provided, from refining my target audience to harnessing technology for global outreach, has transformed how I operate. The emphasis on personal branding and effective marketing strategies has significantly boosted my online presence and credibility, resulting in increased inquiries and conversions. This webinar is a must for any business coach looking to upscale their business and achieve remarkable success.
Jane Austin
I'm excited to express how the '5 Steps to Freedom' webinar significantly propelled my business coaching venture's growth. The insightful strategies shared, including niche refinement and digital platform utilization, have transformed my methods. Applying the branding and marketing techniques acquired, my online presence and client roster has expanded remarkably, resulting in substantial business upscaling. This webinar is a must for any business coach aiming to enhance their venture.
Listen to the attendees from our previous webinars
John Smith
The '5 Steps to Freedom' webinar has been a game-changer for my business coaching venture. The practical roadmap provided, from refining my target audience to harnessing technology for global outreach, has transformed how I operate. The emphasis on personal branding and effective marketing strategies has significantly boosted my online presence and credibility, resulting in increased inquiries and conversions. This webinar is a must for any business coach looking to upscale their business and achieve remarkable success.
Jane Austin
I'm excited to express how the '5 Steps to Freedom' webinar significantly propelled my business coaching venture's growth. The insightful strategies shared, including niche refinement and digital platform utilization, have transformed my methods. Applying the branding and marketing techniques acquired, my online presence and client roster has expanded remarkably, resulting in substantial business upscaling. This webinar is a must for any business coach aiming to enhance their venture.
Meet Your Instructor: Jonathan Ford, Professional Business Coach
Jonathan Ford, GGP
Co-Founder & President – Nathan Bacford Management
Jonathan Ford is the Co-Founder and President of Nathan Bacford Management, a leading business management consulting and owners’ representation firm that bridges the gap between construction execution and strategic business growth. With more than 25 years of experience in construction, development, and executive consulting, Jonathan is known for his ability to protect client interests, deliver complex projects with precision, and help organizations position themselves for long-term success.
As a Green Globes Professional (GGP), Jonathan brings an added dimension of environmental awareness and sustainable building expertise to his work. This designation reflects his deep understanding of energy efficiency, building performance, and sustainable design principles. By integrating these standards into planning and construction, he helps clients reduce operational costs, meet regulatory requirements, and achieve environmentally responsible outcomes—making him a trusted advisor for both public and private sector projects seeking sustainable impact.
Throughout his career, Jonathan has managed and represented owners on projects ranging from $2 million to over $89 million across aviation, government, higher education, commercial, and residential sectors. His project portfolio includes work with Hartsfield-Jackson Atlanta International Airport, Winter Construction, Trammell Crow Residential, and The Blue River Group, as well as leadership of his own firm, The Jon Smith Group, a multi-trade construction company.
Jonathan’s approach is rooted in a comprehensive suite of expertise areas that reflect his commitment to excellence, precision, and value creation:
• Owners’ Representation & Client Advocacy – Safeguarding client interests through every phase of design, permitting, construction, and turnover.
• Business Management Consulting – Advising small to large companies on growth strategies, operational efficiency, and profitability improvement.
• Strategic Planning & Execution – Aligning project and business goals with actionable roadmaps that deliver measurable results.
• Construction Program & Project Management – Leading complex projects across aviation, government, commercial, and residential sectors, ensuring on-time, on-budget delivery.
• Financial Oversight & Budget Control – Maximizing value through rigorous cost estimation, forecasting, and risk management.
• Operations Optimization – Streamlining processes, eliminating inefficiencies, and implementing systems that increase productivity.
• Stakeholder & Team Leadership – Building high-performing teams and fostering collaboration among owners, contractors, architects, and regulators.
• Contract & Risk Management – Negotiating and administering contracts while mitigating risks to protect investments and ensure compliance.
• Business Development & Growth Strategies – Identifying opportunities, cultivating partnerships, and positioning organizations for sustainable success.
• Change & Process Improvement – Driving organizational adaptability and resilience through structured improvements and innovative solutions.
Jonathan’s work has earned him significant recognition, including the City of Atlanta’s Rising Star Award for outstanding performance and leadership in construction management and the prestigious Vendor of the Year Award from the NFL Super Bowl LIII Business Connect Program for the 2019 Super Bowl in Atlanta. This national honor highlighted his firm’s exceptional service, professionalism, and ability to deliver under the highest-profile conditions—an achievement that remains a hallmark of his reputation for excellence.
A lifelong learner and mentor, Jonathan holds a Master’s Degree in Business Management with a concentration in Project and Change Management from Colorado Technical University and a Bachelor’s Degree in Construction Management from Southern Polytechnic State University (ABET-accredited). He also maintains certifications in Change Management, OSHA 30 and OSHA 510, and advanced training in Finance, Feasibility, MEP Systems Estimating, Scheduling (Primavera P6 & Microsoft Project), and Building Code Analysis.
Jonathan Ford’s leadership continues to define the mission of Nathan Bacford Management—to protect owners, empower businesses, and build sustainable, high-performing organizations that endure beyond the project.
Meet Your Instructor: Jonathan Ford, Professional Business Coach
Jonathan Ford, GGP
Co-Founder & President – Nathan Bacford Management
Jonathan Ford is the Co-Founder and President of Nathan Bacford Management, a leading business management consulting and owners’ representation firm that bridges the gap between construction execution and strategic business growth. With more than 25 years of experience in construction, development, and executive consulting, Jonathan is known for his ability to protect client interests, deliver complex projects with precision, and help organizations position themselves for long-term success.
As a Green Globes Professional (GGP), Jonathan brings an added dimension of environmental awareness and sustainable building expertise to his work. This designation reflects his deep understanding of energy efficiency, building performance, and sustainable design principles. By integrating these standards into planning and construction, he helps clients reduce operational costs, meet regulatory requirements, and achieve environmentally responsible outcomes—making him a trusted advisor for both public and private sector projects seeking sustainable impact.
Throughout his career, Jonathan has managed and represented owners on projects ranging from $2 million to over $89 million across aviation, government, higher education, commercial, and residential sectors. His project portfolio includes work with Hartsfield-Jackson Atlanta International Airport, Winter Construction, Trammell Crow Residential, and The Blue River Group, as well as leadership of his own firm, The Jon Smith Group, a multi-trade construction company.
Jonathan’s approach is rooted in a comprehensive suite of expertise areas that reflect his commitment to excellence, precision, and value creation:
• Owners’ Representation & Client Advocacy – Safeguarding client interests through every phase of design, permitting, construction, and turnover.
• Business Management Consulting – Advising small to large companies on growth strategies, operational efficiency, and profitability improvement.
• Strategic Planning & Execution – Aligning project and business goals with actionable roadmaps that deliver measurable results.
• Construction Program & Project Management – Leading complex projects across aviation, government, commercial, and residential sectors, ensuring on-time, on-budget delivery.
• Financial Oversight & Budget Control – Maximizing value through rigorous cost estimation, forecasting, and risk management.
• Operations Optimization – Streamlining processes, eliminating inefficiencies, and implementing systems that increase productivity.
• Stakeholder & Team Leadership – Building high-performing teams and fostering collaboration among owners, contractors, architects, and regulators.
• Contract & Risk Management – Negotiating and administering contracts while mitigating risks to protect investments and ensure compliance.
• Business Development & Growth Strategies – Identifying opportunities, cultivating partnerships, and positioning organizations for sustainable success.
• Change & Process Improvement – Driving organizational adaptability and resilience through structured improvements and innovative solutions.
Jonathan’s work has earned him significant recognition, including the City of Atlanta’s Rising Star Award for outstanding performance and leadership in construction management and the prestigious Vendor of the Year Award from the NFL Super Bowl LIII Business Connect Program for the 2019 Super Bowl in Atlanta. This national honor highlighted his firm’s exceptional service, professionalism, and ability to deliver under the highest-profile conditions—an achievement that remains a hallmark of his reputation for excellence.
A lifelong learner and mentor, Jonathan holds a Master’s Degree in Business Management with a concentration in Project and Change Management from Colorado Technical University and a Bachelor’s Degree in Construction Management from Southern Polytechnic State University (ABET-accredited). He also maintains certifications in Change Management, OSHA 30 and OSHA 510, and advanced training in Finance, Feasibility, MEP Systems Estimating, Scheduling (Primavera P6 & Microsoft Project), and Building Code Analysis.
Jonathan Ford’s leadership continues to define the mission of Nathan Bacford Management—to protect owners, empower businesses, and build sustainable, high-performing organizations that endure beyond the project.